Bell bottoms dominated the ‘60s, polyester the 70s, and in the 80s, spandex and lycra were king. And for the first decade of the new millennium, earth-friendly products have continued to create an eco-buzz. However, how green will the evolution of this trillion dollar sector be? By the year 2025: - Will clothes biodegrade?
- Will our outfits monitor our health?
- Will climate change refugees spread new fashion influences around the world?
- Will a shortage of raw materials see us renting our clothes from libraries?
- Will technological advances make it common to grow what we wear? In an attempt to answer just these sorts of questions and inspire some creative thinking and innovation, Levi Strauss & Co. and sustainability experts Forum for the Future recently teamed up to launch FASHION FUTURES. Produced in collaboration with fashion experts from around the world in manufacturing, design and retail, as well as universities, trade unions and NGOs, Fashion Futures is an attempt to explore every aspect of the industry, from production of raw materials, through manufacturing and sale, to use and end of life.
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